# Your voice. Your hook. Your story.

1. Every script is suggested. Adapt, rewrite or replace it; the wording and sequence are optional. Use your own hook and truthful details.

2. Your hook comes first. Write a line your audience would recognize even if this were not a brand collaboration.

3. Give the idea a real detail: the groceries, the imaginary reply, the chat that only discusses parking. Recognition comes from specificity.

4. Stay with your story for most of the video. Aim for roughly 85–90% story and one brief app sentence; this is a creative guide, not a stopwatch rule.

5. Let Remembered respond to the exact situation you raised. One useful role is enough: a nudge to check in or remember a birthday.

6. Finish back on your point. A callback, a small laugh, or a genuine question works. No hard download close.

7. Talking head is the whole format. Screens, phone demonstrations, logos, graphics and B-roll are optional.

## A simple way to make it

Write three opening lines. Pick the one that sounds most like something you would actually say. Add two specific details, your point, one brief Remembered sentence, then a callback. Record it once without looking at the script. Keep the phrasing you naturally reach for.

All scripts are suggested starting points. Adapt, rewrite or replace the wording and sequence; using the exact lines is not an acceptance requirement. The examples show a rhythm, not a personal history to copy. Use a first-person app line only after trying the app and only when true. Otherwise, use accurate neutral wording such as “Remembered can give you that nudge.” Do not claim a long-term habit or a result you have not had.

The video should still be interesting with the app sentence removed. That is the creative test. Paid-post disclosure is handled separately in Posting-Notes.md.