# Remembered brand guide

The creator’s voice and face lead this campaign. Branded graphics and app footage are optional.

## Brand name

Remembered. App Store listing: You Remembered. Pronounce it naturally: ri-MEM-berd.

## Tagline

Be intentional. Send the text.

## Campaign line

Be the one who remembers.

## Personality

Warm, personal, useful, quietly confident. Speak to one person. Use concrete moments.

## Color

Cream #FFF9EF; Vermilion #BA422E; Forest #355D4C; Ink #282D2A; Cardstock #FFFDF8; Blotter #26231F.

## Typography

Georgia or a similar readable serif for headlines; a clean sans-serif for captions; included Caveat for short handwritten accents. Only Caveat font files are redistributed, under its included OFL license.

## Seal

Use the supplied original wax R. Keep its irregular edge and transparency. Give it room, preserve its proportions and avoid a square backing.

## Logo placement

Always place the original R wax seal immediately beside the Remembered name. Use the supplied horizontal lockups intact: dark on light, cream on dark. Never put the seal in a square tile. Suggested minimum seal width: 64 px in 1080p video; clear space: at least one quarter of seal width.

## Footage

The creator’s face and voice lead. Real app screenshots are optional supporting material. AI editorial art is decoration, never product proof.

## Covers

Use a frame of the creator with a short line from their hook. Supplied product graphics are optional assets for separate uses, not required UGC openings or endings.

## Contrast

Use cream type on forest or ink type on cream. Keep vermilion for emphasis and buttons. Don’t put thin orange text over busy footage.

## Voice

Invite a small act of care. Avoid guilt, diagnosis, shame, guarantees, invented testimonials, and “this will fix your relationships.”